Facebook advertising is a great tool for promoting your business. In fact, in 2015 Facebook influenced 52% of consumers’ online and offline purchases. In the world of advertising, this is a pretty inexpensive option. You can spend as little as £6 and there is no limit to a maximum amount. Every advert is custom made which means you can choose your budget, pick your specific target audience and add your own images and videos. Facebook advertising can be quite effective as it collects a load of data from the users and that’s how ‘it knows’ which customer segments to target.
With such a variety of choice, it’s important to pick an advert that not only is cost efficient but also can help you achieve your goals successfully. Not sure where to start? Let’s look at every 5 steps of creating a Facebook campaign.
This is the moment where you pick what you want to achieve. Make sure your goals are S.M.A.R.T.—specific, measurable, attainable, relevant, and time-bound. This will help you create adverts with higher return on investment. Would it be a brand awareness, more traffic to a website or increased store visits? Each advert costs money so make sure you choose a right objective for your advert before making any investments.
The second step in Facebook advertising is about targeting customers that matter to you the most. Facebook allows you to choose your own location, age and your clients’ interests.
Don’t try to pick as many people as possible but try to focus on your target audience. Be as specific and narrow as possible. Its important to reach segments of people who are the most likely to be interested in your product or a service.
This is the moment where Facebook asks you to decide how much you would like to spend and over what period of time. You can pick your daily budget and how long do you want the advert to last. Be careful here because it’s very easy to make a mistake and accidentally spend more than you would want to originally.
4. Type of advert.
Here is your 5 minutes to be creative and think how do you want to grab attention of your potential clients. Do you want to dazzle them with an amazing photo, video, carousel, slide show or canvas? The choice is yours however you should post only a high quality content that is both engaging and entertaining. Make sure your text is short and witty because you have only 90 characters to play with. The same applies to photos. Facebook promotes a rule of 20% text in comparison to 80% image. This means that adverts with less text will perform better than those with a lot of writing in them.
This is the time when you should monitor the results of your Facebook advert. You can analyse your data (called General Metrics) from your campaigns in the past 30 days and compare the results. Use that to evaluate what works and what doesn’t to make sure your campaigns achieve your set goals.
If you have any questions, just shoot! We would be more than happy to help!